Share media such as photos, videos, audio, or even existing relevant articles. Include benchmarks or other contextual information so that your stakeholders can quickly understand what all the figures mean, Consider including visualizations of your data; graphs can help communicate your results quickly and clearly to your audience. How could we both celebrate this milestone and thank those who made up this audience? On Twitter, for example, accessing tweets that are more than a few days old is very expensive, difficult, and far less reliable than collecting and archiving them in real time. Keep the institutional position in mind—and think about how best to creatively share our most impactful stories. What are you trying to accomplish or gain through these social channels? The message had a reach of more than 54,000 people, was liked 400+ times and received dozens of shares and comments. The Social Media Marketing course will explore the hype behind social media and how your organisation can use social media to its advantage. Head of Digital Communications, Suzi Ardley, discussed common metrics used in digital communications and showed how these can be used to assist in evaluating your communications activities. Engage, respond, talk to people, help them, have conversations. Learn more. Clicks? Define your message: In order to create a message that matters to your audience, you need to talk about what they care about and things that they are interested in, as well as the overall objectives of the university. Jessica Turner, Social and Content Officer, spoke at the 2017 UAS Conference on how to develop measurable social media objectives and strategic goals, offering advice about best practice and dispelling social media myths. If you’re participating in social media, you really need to understand how you’re doing. Stay consistent. Centre for International Studies. What can you provide via social media that will help/interest/entertain your target audience? Latest news. But don’t measure just for the sake of having metrics. These are some things to consider whether you are starting a new social media presence or maintaining an old one: Who are you talking to? The video has been viewed more than 9,000 times. Head of Campaigns and Digital CommunicationsLiz McCarthyTel: 01865 280474, email: elizabeth.mccarthy@admin.ox.ac.uk, Digital Communications ManagerChristopher EddieTel: 01865 280546, email: christopher.eddie@admin.ox.ac.uk, Digital Communications ManagerStephen SangarTel: 01865 280550, email: stephen.sangar@admin.ox.ac.uk, Digital Communications OfficerRichard WattsTel: 01865 270280, email: richard.watts@admin.ox.ac.uk, Content and Social Media ManagerSusannah MendusTel: 01865 280536, email: susannah.mendus@admin.ox.ac.uk, Creative Media ManagerTom WilkinsonTel: 01865 280076, email: tom.wilkinson@admin.ox.ac.uk, Creative Media Manager (Research and Innovation)Tom FullerTel: 01865 270775, email: tom.fuller@admin.ox.ac.uk, Campaign Content ManagerBen HarwoodTel: 01865 280672, email: ben.harwood@admin.ox.ac.uk. Research Network in Politics and Government. Are you missing anything? Campaigns & Digital Communications Office, Charles and Ray Eames film 'Powers of Ten, Social media best practice (24.02.15).pdf, Social media strategy headlines (03 03 15).pdf, Advice and guidelines from Personnel Services, Prospective Continuing Education students, Prospective online/distance learning students. Guidance on the reasonable and appropriate use of Social Media … How do you decide what metrics you should be monitoring? If you have several admins or people working to produce this content, make sure they’re writing with a common voice. The Institute is co-organized with the University of Pennsylvania’s Annenberg School for Communication and the University of Johannesburg. The University and Colleges take seriously their requirement to report content or views that promote or incite criminal extremist behaviour on their social media platforms or as a result of the misappropriation of their brands. Oxford Political Theory Network. Who's in charge of coming up with stuff to say? The University recognises the capabilities, benefits and opportunities from the use of social media tools within the organisation. Author resources. (Be specific. Took place on 28 March 2017. Our journal, Policy & Internet, edited at Oxford University, also sponsors a widely recognized blog focusing on understanding public policy online. Networks, Centres and Programmes. Check back in with the goals you set initially and make sure your new metrics actually help you address those goals. Initiative. Stuart Fowkes, Head of Digital Communications (maternity cover), discussed how to develop a social media strategy and offered advice about best practice. In your reports, be sure you highlight the important numbers: You should also think about how you want to document anecdotal and qualitative insights into your reporting as these can track examples of they types of engagements that happens with your content. This social media report template should help you to get started. Nicole Stremlau is Head of the Programme in Comparative Media Law and Policy at the Centre for Socio-Legal Studies and Research Professor in the Humanities at the University of Johannesburg. How many people are participating, how often are they participating, and in what forms are they participating? Are people moving through social media to your external site and what do they do once they’re on your site? Took place on 26 February and 7 March 2013. Many social analytics tools work in real-time, so if you can plan ahead and set up tracking before your campaign begins (and well before your report is due), it will be much easier to access the data you need later. Remember that you are speaking to a group, not just a collection of individuals. An hour later, after numerous refreshes of our page, it clicked over into 7 figures and we published the message. Over 1,800 entriesThis fascinating dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and applications that enable users to create and share content, or to participate in social networking. An effective social media measurement program will likely include both ongoing and campaign-specific measurement. If you want to measure engagement, then look for metrics around retweets, comments, replies, and participants. A storyboard was quickly created, reviewed, improved upon and signed off, and then Tom Wilkinson, at the time our sole filmmaker, got to work to produce the short film. University researchers have started over 60 companies since 2005 which is more than any other UK University. A multidisciplinary research and teaching department of the University of Oxford, dedicated to the social science of the Internet Don't rely solely on automation. You’ve probably already started interacting on social media sites, depending on the type of information and the format of the content you’re sharing. It only took 19 months to double that figure to 2,000,000. The Started in Oxford campaign was run over a two week period and received over 5 million impressions. It is core to our mission to ensure that our authors’ work reaches as wide and diverse an audience as possible. Social media tools are great ways to help you accomplish your goals. For the purposes of this policy, social media is defined as any online interactive communication tool which encourages participation and exchanges. You need a rough idea, not a book-length collection of research. Respect copyright laws. Initiative, Christ Church, St. Aldates, Oxford, OX1 1DP, United Kingdom. Primary Follow our blog. This is a good time to consider your schedule for regular reporting. However, having a University Facebook page or Twitter feed does not mean we are successful at engaging with a digital audience. What’s your voice? A strategy is simple and actionable; it tells you what to do, how to do it, and when to do it for maximum results, as best fits your department or college. The institute is a centre of excellence for research on a variety of social policy topics. 2.2 Staff contributing to corporate accounts 2.2.1 Setting up a new social media account There are over 250 live corporate social media accounts for the University of Liverpool. Follow us on Twitter. Think of them as a means to an end rather than the most important part: telling a great story in a way that helps you connect with people is more important than the tools themselves. Biography. The measurement part of this may take some time; so let the tools do their work. Social media best practice (24.01.17).pdf. What content will help you achieve your goals? Figure out what you can improve, make changes, and then measure some more. The comparative element is a key part of the course, and is one feature that makes the course at Oxford unique. The fourth step is to report your results. Set your goals first, then break the goals down into tasks, and then assign the tasks to your daily time slots (and/or your employees, and/or your outsourced help). Start with a focused approach. Acknowledging and correcting mistakes promptly will help maintain rapport with your readers and, in some cases, even strengthen it. Don’t let your effort up to this point go to waste! (Likewise, remember to connect with your colleagues). This workshop will explore various tools and strategies for evaluating and reporting on social media impact and connecting it to your organisational goals and strategy. We brewed some coffee and started discussing and writing down our ideas. No matter the schedule, make sure you’re checking in regularly on your metrics. Some of the best ideas come from listening closely. Undergraduate; Master's Oxford is one of the oldest universities in the world. The message with the You Tube embed was created on the morning of the 18 of April when we were just a few dozen short of the million. This policy is intended to minimise the risks of social media which can impact on the wellbeing of students and staff and the reputation of the University, so that students and staff can enjoy the benefits of social networking whilst understanding the standards of conduct expected by the University. The best way to express your thoughts or opinions may involve few words. Current examples include Twitter, Facebook, YouTube, Skype, Instagram, Pinterest, Yammer and LinkedIn but the policy also includes the use of external internet messageboards and chat rooms. More details about the campaign can be found here. We provide the rigorous knowledge base and inspiration for new policies to address these challenges. Campaign-Focused Metrics – Campaign or event analytics with a clear beginning and end.Ongoing analytics are necessary for keeping up with the overall pulse of general conversation about your brand. Social media takes time, but it's worth your time. When getting started with social media measurement you should aim to address these questions: The two types of social media measurement are: Ongoing Analytics – Ongoing monitoring that tracks activity over time. Social media accounts are “always in beta” and constantly evolving. The potential impact of social media and screen time on young people has fuelled much debate, with some studies and surveys suggesting it could be taking a toll on children’s mental health. The Programme in Comparative Media Law and Policy at the Oxford Centre for Socio-Legal Studies is a research and policy programme that brings together scholars, policy makers and practitioners to study contemporary issues in global media law and policy.We have a particular interest in understanding media and governance in transitioning and fragile states DPIR hosts a range of research centres, networks and programmes which set research agendas and host scholars from across the world. The Origins and Consequences of Social Media Incivility. This includes e-mail, online social forums, blogs, video- and image-sharing websites and similar facilities. Instead, choose one or two platforms, a primary message, and a primary means of communication. Is it retweets or reposts? (i.e. Two important questions to nail down are: One of the great parts of social media analytics is that you can easily run reports about your competitors to see how they’re doing. How much time, money, talent and energy can you dedicate to social media? Adopt a more communal voice that sounds reasonable to the diverse backgrounds that compose that group. Brainstorm your offerings: Creating and offering value is what will make you stand out in social media. The following guidance is designed to support the effective management of social media within the workplace. Medical Science Social Media Guidelines - guidance for Medical Sciences Division’s staff and students who use or are planning to use social media to communicate professionally. Here are a few suggestions of behaviours to measure, based on a few common social media goals: After you’ve listed the metrics you want to focus on, now you need to find tools that actually capture these metrics, and then start measuring. Where can I get advice/help? Are you trying to get them to read, share, reply, click, engage? Use apps that will streamline your social media sharing. As social media’s place in our communications strategies grows, it is important that we are able to measure the impact of what we do online. Many people ask how to “use” social media, what they often mean is how they should sound, or what style of writing to use. Some of the best social campaigns are fully integrated both online and offline, engage with a targeted audience and prove a measurable return on investment. What are you trying to accomplish? University of Oxford Oxford University Press is a department of the University of Oxford. Consistency conveys authority and builds trust. Browse alphabetically by library below to find out what information and resources are available through these channels and see also our section on using libraries and information. If you decide to create a new social media account please send an email with the account details to socialmedia@brookes.ac.uk so that we can add your account to the Brookes directory. 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